Five major tech companies – Google, Facebook, Alibaba, Bytedance and Amazon – accounted for nearly half (46%) of global advertising revenue in 2020, equating to $296 billion. Google came out on top, taking a 21% share of total revenue during the year, followed by Facebook at 14%, while Alibaba ranked third at 4.5%.Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. (HubSpot State of Marketing Report, 2021) Only 17% of marketers use landing page A/B tests to improve conversion rates. ( HubSpot, 2020) 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. (Statista, 2021)Our purpose is to break barriers and build community to change the game for all. 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